In routine buying, the buyers are often the ________, or at least the approvers.

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In routine buying, the buyers are often the deciders or at least the approvers. They have the authority and responsibility to make the final decision on whether or not to purchase the product or service. Gatekeepers control access to the decision-maker or the buying center, while monitors keep a watchful eye on the purchasing process. Influencers are individuals who affect the buying decision, but do not make the final decision themselves. Primary advertisers promote the product or service to potential buyers, but they are not involved in the buying process itself.

In Routine Buying, the Buyers Are Often the ________, or at Least