Diana, a senior marketing manager of a pizzeria in North Florida, is currently researching electronic collections of consumer information within the company network to arrive at crucial marketing decisions. In this instance, Diana is using ________.

Question

Quizplus · Accepted Answer

Diana is researching electronic collections of consumer information within the company network, which is indicative of the use of internal databases. Ethnographic research involves observing people in their natural setting, netnographic research involves studying social media and online communities, data warehouses involve storing and analyzing large amounts of data, and spatial databases involve organizing data based on location.

Diana, a Senior Marketing Manager of a Pizzeria in North