While looking for ideas on how to craft a user-friendly dishwasher, the designers of a dishwasher-manufacturing company spent 10 days observing people use their dishwashers in their homes. In this instance, the designers were conducting a(n) ________.

Question

Quizplus · Accepted Answer

Ethnographic research involves immersing oneself in the natural environment of the subjects being studied in order to gain a deeper understanding of their behavior and experiences. In this case, the dishwasher designers were observing people in their homes to gain insights into how they use their dishwashers, which is a form of ethnographic research.

While Looking for Ideas on How to Craft a User-Friendly