Kinger Burgers came out with a new hamburger and, before including it into its main menu, released it in two different cities with two different prices. The marketers at Kinger Burgers then analyzed the different levels of purchase made at these two different places, planning to using the information to help them set a nationwide price for the new offering. This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of experimental research, as Kinger Burgers manipulated the price variable in two different locations and observed the resulting differences in purchase behavior. This type of research involves manipulating one or more variables to observe the effects on another variable.

Kinger Burgers Came Out with a New Hamburger And, Before