A(n) ________ is a segment of the population selected for marketing research to represent the population as a whole.
A) dyad
B) immersion group
C) primary group
D) sample
E) triad

Question

Quizplus · Accepted Answer

A sample is a segment of the population selected for marketing research to represent the population as a whole. It is a subset of the entire population that is used to draw conclusions about the population as a whole. The other choices (dyad, immersion group, primary group, and triad) do not fit the definition of a sample in marketing research.

A(n) ________ Is a Segment of the Population Selected for Marketing