Dan has been directed to study the actors close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.
A) macroenvironment
B) microenvironment
C) technological environment
D) demographic environment
E) political environment

Question

Quizplus · Accepted Answer

The microenvironment refers to the actors close to a company that affect its ability to serve its customers. This includes suppliers, marketing intermediaries, customer markets, competitors, and publics. Therefore, in this instance, Dan has been directed to study the microenvironment of the company.

Dan Has Been Directed to Study the Actors Close to a Company