Price & Malone Corp., a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ________ market.
A) business
B) reseller
C) government
D) consumer
E) wholesale

Question

Quizplus · Accepted Answer

Price & Malone Corp. serves individuals and households who purchase goods and services for personal consumption. This indicates that the company is targeting the consumer market. Therefore, option D) consumer is the correct choice.
Option A) business refers to the market where companies buy goods and services for their own use or to use them in their production process.
Option B) reseller refers to the market where businesses buy goods and services to resell them to other businesses or consumers.
Option C) government refers to the market where the government buys goods and services for their own use.
Option E) wholesale refers to the market where businesses buy goods in large quantities from manufacturers or distributors to sell them to other businesses or consumers.
Therefore, based on the given information, the best choice is D) consumer.