The macroenvironment consists of the factors close to the company that affect its ability to serve its customers, such as suppliers, customer markets, competitors, and publics.

Question

Quizplus · Accepted Answer

Answer: The macroenvironment consists of the larger societal forces that affect the entire industry in which a company operates, including political, economic, social, technological, environmental, and legal factors.
 The macroenvironment includes factors that are outside the company's control but can have a significant impact on its performance. These factors can include changes in government regulations, shifts in consumer behavior and preferences, advancements in technology, economic conditions, and other societal trends. In contrast, the factors mentioned in the statement, such as suppliers, customer markets, competitors, and publics, are part of the company's immediate environment or microenvironment.

The Macroenvironment Consists of the Factors Close to the Company