The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

Name: The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The microenvironment consists of factors close to the company, such as suppliers, customers, and competitors, while larger societal forces are part of the macroenvironment.

The Microenvironment Consists of Larger Societal Forces That Affect a Company