Mercury Inc., an American MNC, is currently planning to enter the promising consumer goods market in India. The firm will most likely discover that ________ beliefs and values are more open to change in India.
A) inherited
B) secondary
C) primary
D) core
E) traditional

Question

Quizplus · Accepted Answer

Secondary beliefs and values are more open to change compared to primary or core beliefs, which are deeply ingrained and resistant to change.