Cause-related marketing has become a primary form of ________.
A) quality control
B) corporate fraud protection
C) corporate giving
D) legislative lobbying
E) price discrimination

Question

Quizplus · Accepted Answer

Cause-related marketing is a type of marketing where a company partners with a nonprofit organization or a social cause to promote its products or services. The company donates a portion of its profits or sales to the nonprofit organization or social cause, and in return, the nonprofit organization or social cause helps promote the company's products or services.
The primary objective of cause-related marketing is to promote a social cause while simultaneously increasing sales and brand awareness for the company. Therefore, cause-related marketing is a form of corporate giving, where a company donates money, time, or resources to a social cause or nonprofit organization.
Option A) Quality control is not relevant to cause-related marketing.
Option B) Corporate fraud protection is not related to cause-related marketing.
Option D) Legislative lobbying is not related to cause-related marketing.
Option E) Price discrimination is not related to cause-related marketing.

Cause-Related Marketing Has Become a Primary Form of ________