A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.
A) cause-related marketing
B) generational marketing
C) sustainable marketing
D) market segmentation
E) product differentiation

Question

Quizplus · Accepted Answer

Cause-related marketing refers to marketing initiatives where a company aligns itself with a social cause or issue and promotes it through its marketing activities. In this scenario, the regional supermarket chain is promoting its commitment to donating 1% of its sales to local after-school programs for underprivileged youth. By doing so, the supermarket chain is associating itself with a social cause, which can help to build goodwill and trust with its customers.
Generational marketing refers to marketing strategies that target specific age groups, such as Baby Boomers, Millennials, or Generation X. There is no indication in the scenario that the regional supermarket chain is targeting a specific age group.
Sustainable marketing involves promoting products or services that have environmental or social benefits. While the supermarket chain's donation to local after-school programs is a social benefit, there is no indication that their products or services are sustainable in any way.
Market segmentation refers to the process of dividing a market into smaller groups with similar needs or characteristics. While the supermarket chain may engage in market segmentation in its overall marketing strategy, there is no indication that the specific initiative of donating 1% of its sales is an example of market segmentation.
Product differentiation refers to the process of distinguishing a product or service from competitors in the market. While the supermarket chain may differentiate its products or services in various ways, there is no indication in the scenario that the initiative of donating 1% of its sales is an example of product differentiation.

A Regional Supermarket Chain Runs Print, Radio, and Television Advertisements