One look at a PEDIGREE ad or a visit to the pedigree.com Web site confirms that the people behind the PEDIGREE Brand really do believe the "We're for dogs" mission. Associates are even encouraged to take their dogs to work. To further fulfill the "We're for dogs" brand promise, the company created the PEDIGREE Foundation, which along with the PEDIGREE Adoption Drive campaign, has raised millions of dollars for helping "shelter dogs" find good homes. This information indicates that PEDIGREE is practicing ________.

Question

Quizplus · Accepted Answer

PEDIGREE's emphasis on their "We're for dogs" mission and their creation of the PEDIGREE Foundation and Adoption Drive campaign demonstrate a sense-of-mission marketing approach, which prioritizes the company's mission and values over solely selling products.

One Look at a PEDIGREE Ad or a Visit to the Pedigree.com