GigaTalk, a U.S. based computer manufacturing company, found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains because while standing, commuters cannot use their laptops. So GigaTalk created a standing computer. This computer includes a touch screen and small keyboard that can be used while standing or on the move. This is an example of ________.
A) straight product extension
B) product invention
C) product adaptation
D) dual adaptation
E) communication adaptation

Question

Quizplus · Accepted Answer

GigaTalk's creation of a standing computer is an example of product invention because they created a completely new product to meet the specific needs of the Japanese commuters, rather than simply adapting or extending an existing product.