Samsung and Apple are open to new ideas, relentlessly pursue new solutions, and work to get new products to market quickly. They serve customers who want state-of-the-art products and services, regardless of the costs in terms of price or inconvenience. Which of the following value disciplines is illustrated from this example?
A) operational excellence
B) customer intimacy
C) product leadership
D) product activation
E) product binning

Question

Quizplus · Accepted Answer

Samsung and Apple's emphasis on new ideas, pursuing solutions and speedy product launches illustrates their focus on product leadership - constantly staying ahead of their competitors by offering cutting-edge products and technology. This is different from operational excellence (which focuses on efficient operation and cost optimization) and customer intimacy (which prioritizes customization and personalized service for individual customers). Product activation and product binning are not relevant in this context.

Samsung and Apple Are Open to New Ideas, Relentlessly Pursue