Fifty percent of the market is in the hands of Company A. Another 30 percent is in the hands of Company B. Fifteen percent is in the hands of Company C, and the remaining five percent is in the hands of Company D. Based on these hypothetical numbers, Company D is the market ________.
A) leader
B) challenger
C) follower
D) nicher
E) maven

Question

Quizplus · Accepted Answer

Company D is the market nicher because it only holds five percent of the market share, which makes it specialized in serving a smaller segment of the market. The market leader is Company A, the challenger is Company B, and Company C is the follower. Maven refers to a person who has expert knowledge and advises others in a particular field, but it is not relevant to the market share distribution amongst companies.

Fifty Percent of the Market Is in the Hands of Company