Lovelies is the leading workout and fitness center for women. The regional chain of gyms has traditionally catered to women forty and older who are interested in strength and cardio-vascular training. Lovelies has recently begun promotions to bring younger women into its gyms. This is an example of how the market leader ________.

Question

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Lovelies is targeting a new demographic (younger women) to expand its customer base, which is an example of developing new users.

Lovelies Is the Leading Workout and Fitness Center for Women