Cozy Country Market entered the candle business with a unique product: a line of candles made from soy that produce less smoke and lasts up to twice as long as other candles. The firm sold this unique product exclusively to a few niches. The candles were priced twice the cost charged for normal candles. The product was also sold online and in unconventional outlets not dominated by the market leaders. In this case, Cozy Country Market was using a(n) ________ against the market leaders.
A) pre-emptive attack
B) guerrilla attack
C) counter offensive attack
D) indirect attack
E) frontal attack

Question

Quizplus · Accepted Answer

Cozy Country Market used an indirect attack by targeting niche markets and unconventional outlets, differentiating their product and avoiding direct competition with market leaders.

Cozy Country Market Entered the Candle Business with a Unique