The market subsegment that a company exclusively caters to may dry up, or it might grow to the point that it attracts larger competitors. This is why such companies practice ________.
A) multiple niching
B) mass marketing
C) overall cost leadership
D) low-price strategies
E) dumping

Question

Quizplus · Accepted Answer

Multiple niching is the practice of targeting multiple, distinct market subsegments with different products or services. This strategy helps to spread out the company's risks and allows it to adapt to changes in the market without relying too heavily on any one subsegment. This makes it a good approach for companies that are vulnerable to changes in their target market.

The Market Subsegment That a Company Exclusively Caters to May