Fifty percent of the market is in the hands of Company A, 30 percent is in the hands of Company B, 15 percent is in the hands of Company C, and the remaining 5 percent is in the hands of Company D. Based on these hypothetical numbers, Company D is the market ________.
A) leader
B) challenger
C) follower
D) nicher
E) maven

Question

Quizplus · Accepted Answer

Company D is considered a nicher because it has a smaller market share compared to the other companies. A market leader refers to the company with the largest market share, while a challenger refers to a company that has a significant market share but is not the leader. A follower refers to a company that has a smaller market share than the leader but is still a significant player in the market. A maven is a term used to describe a knowledgeable and influential individual in a particular area, and it does not apply in this context.

Fifty Percent of the Market Is in the Hands of Company