Which of the following is a competitive position or role that firms play in the target market?
A) surrogate consumer
B) market analyst
C) market maven
D) market nicher
E) laggard

Question

Quizplus · Accepted Answer

Market nicher is a competitive position where a firm focuses on a specific segment of the market and tailors its products or services to meet the unique needs of that segment. This allows the firm to differentiate itself from competitors and establish a strong market position. Surrogate consumer, market analyst, market maven, and laggard are not competitive positions or roles firms play in the target market.

Which of the Following Is a Competitive Position or Role