Question 1

Jane, a home-maker, regularly posts new entries on her popular blog. She often reviews consumer products that she uses during the course of her day and then writes blogs about them. Her blogs are popular among other home-makers. Many of them buy products that Jane blogs about. Which major online marketing domain is illustrated from this example?
A) C-to-B
B) C-to-C
C) B-to-C
D) G-to-B
E) B-to-G

Accepted Answer

The answer of Jane, a home-maker, regularly posts new entries...

Question 2

Due to the success of the dot-coms, traditional firms that have a physical establishment are rapidly changing to ________.
A) shell corporations
B) click-only firms
C) click-and-mortar firms
D) buy-here pay-here firms
E) dummy corporations

Accepted Answer

Traditional firms are rapidly changing to click-and-mortar firms, which have both physical establishments and online presence, in order to keep up with the success of dot-coms. This allows them to reach a wider audience and offer customers the convenience of both online and offline shopping options.

Question 3

Which term best describes Web sites such as Discovery.com and ESPN.com?
A) search engine
B) content site
C) online social network
D) transaction site
E) e-tailer

Accepted Answer

Discovery.com and ESPN.com are best described as content sites because their main purpose is to provide information and entertainment to their users, rather than focusing on selling products or facilitating transactions.

Question 4

________ are online journals where people post their thoughts, usually on a narrowly defined topic.
A) Social networks
B) Blogs
C) Forums
D) Search engines
E) Web directories

Accepted Answer

Blogs are commonly known as online journals where individuals or groups post their thoughts, experiences, and ideas on a specific topic. Social networks are platforms where users connect with friends and family, forums are discussion boards on various topics, search engines help users find information, and web directories are indexes of websites organized by category.

Question 5

Which of the following Web sites facilitates consumer-to-business online marketing?
A) ebay.com
B) Overstock.com
C) Craigslist.com
D) cisco.com
E) Priceline.com

Accepted Answer

Priceline.com is a platform where consumers can name their own price for services like travel, which businesses can accept, facilitating consumer-to-business online marketing.

Question 6

Craigslist.com and eBay are popular market spaces that facilitate the online exchange of goods and information in the form of ________ online marketing.
A) B-to-C
B) B-to-B
C) C-to-C
D) C-to-B
E) B-to-G

Accepted Answer

Craigslist.com and eBay are both platforms that facilitate peer-to-peer exchange of goods and services, making them examples of C-to-C (consumer-to-consumer) online marketing.

Question 7

E-tailers, such as Amazon.com and Expedia.com, that sell products and services directly to final buyers exclusively over the Internet are known as ________.
A) brick-and-mortar companies
B) click-and-mortar companies
C) buy-here pay-here companies
D) click-only companies
E) shell companies

Accepted Answer

Click-only companies sell their products and services directly to final buyers exclusively over the Internet, without the need for physical stores or locations.

Question 8

Justbuy.com offers a wide variety of merchandise to its buyers. Customers order the product on the Web site and get it delivered directly to their address. Which of the following best describes Justbuy.com?
A) click-only company
B) click-and-mortar company
C) brick-and-mortar company
D) buy -here pay-here company
E) shell company

Accepted Answer

Justbuy.com operates entirely online without any physical retail locations, making it a click-only company.

Question 9

________ online marketing sites are online exchanges in which consumers search out sellers, learn about their offers, initiate purchases, and sometimes even drive transaction terms.
A) B-to-C
B) B-to-B
C) G-to-B
D) C-to-B
E) B-to-G

Accepted Answer

C-to-B (Consumer-to-Business) online marketing sites are platforms where consumers actively engage with businesses, often initiating transactions and influencing terms.

Question 10

In addition to its Web site, Aaron Opticians has stores that offer a wide variety of eyeglasses, sunglasses, and accessories. Buyers can order the product on the Web site or go to the nearest store to make purchases. Which of the following best describes Justbuy.com?
A) click-only company
B) click-and-mortar company
C) brick-and-mortar company
D) buy-here pay-here company
E) shell company

Accepted Answer

Justbuy.com offers both online ordering and physical stores, making it a click-and-mortar company.

Question 11

Which of the following is a benefit of using blogs as marketing tools for companies?
A) Blogs provide companies with a platform to help portray wider merchandise.
B) Blogs are online selling platforms for people located in hard-to-reach places.
C) Blogs help reach a wider audience compared to other online direct marketing tools.
D) Demographic information about customers can be easily discovered.
E) Blogs are an inexpensive yet personal way to reach a targeted audience.

Accepted Answer

Blogs are an effective and inexpensive way to reach a targeted audience. They offer a personal touch that can help build relationships with customers and potential customers, and they can be used to share valuable information or insights about products, services, or industry trends. Additionally, blogs are easy to update and maintain, which makes them a great choice for busy marketers who need to stay on top of their campaigns. While blogs may not be the most effective tool for reaching every audience, they can be a valuable addition to any marketing strategy.

Question 12

VLX Global sells directly to final consumers and avoids intermediaries while catering to a broad group of demographic segments. Which major online marketing domain is evident here?
A) B-to-C
B) B-to-B
C) G-to-B
D) C-to-B
E) C-to-C

Accepted Answer

VLX Global's direct selling approach to final consumers indicates that they operate in the Business-to-Consumer (B-to-C) online marketing domain.

Question 13

Gen-next Clothing has clothing stores across the U.S., and the firm also sells online directly to customers. Which of the following best describes Gen-next Clothing?
A) click-and-mortar company
B) buy-here pay-here company
C) brick-and-mortar company
D) shell company
E) click-only company

Accepted Answer

Gen-next Clothing is a click-and-mortar company because it has physical brick-and-mortar stores as well as an online presence where it sells directly to customers.

Question 14

________ online marketing involves consumers buying or exchanging goods or information directly with one another.
A) B-to-C
B) B-to-B
C) C-to-C
D) C-to-B
E) B-to-G

Accepted Answer

C-to-C online marketing involves consumers buying, selling, or exchanging goods or information directly with one another on platforms such as Craigslist, eBay, and Etsy. The other choices are not applicable to this type of online marketing.

Question 15

________ online marketing involves reaching new business customers, selling to current business customers, and serving business customers more efficiently and effectively.
A) B-to-C
B) B-to-B
C) C-to-C
D) C-to-B
E) G-to-B

Accepted Answer

B-to-B (business-to-business) online marketing is focused on reaching new business customers, selling to current business customers, and serving business customers more efficiently and effectively. B-to-C (business-to-consumer) online marketing is focused on reaching individual consumers, while C-to-C (consumer-to-consumer) online marketing involves individuals selling products or services to other individuals. C-to-B (consumer-to-business) and G-to-B (government-to-business) are less commonly used terms in the context of online marketing.

Question 16

Which of the following online marketing domains would most likely involve customers driving online transactions rather than businesses?
A) B-to-G
B) G-to-B
C) B-to-B
D) B-to-C
E) C-to-B

Accepted Answer

C-to-B (Consumer-to-Business) involves customers driving online transactions, as consumers create value and businesses consume it, such as through reviews or freelance services.

Question 17

Which of the following is the fastest growing form of direct-marketing?
A) ambush marketing
B) online marketing
C) direct-mail marketing
D) kiosk marketing
E) telemarketing

Accepted Answer

Online marketing is the fastest growing form of direct-marketing, with the rise of e-commerce and social media platforms. It allows companies to effectively target and engage with a large audience at a relatively low cost. The other options (ambush marketing, direct-mail marketing, kiosk marketing, and telemarketing) are still used, but are not growing at the same rate as online marketing.

Question 18

Which of the following is a disadvantage of using blogs as a marketing tool?
A) The blogosphere is cluttered and difficult to control.
B) Advertising on a blog is typically expensive and time consuming.
C) Using blogs as a marketing tool offers minimum reach to a target audience.
D) Blogs when used as a marketing tool have a low rank in web directories and search engines.
E) Blogs do not provide the kind of personalized approach that today's marketers are looking for.

Accepted Answer

The blogosphere is a vast and cluttered space, making it difficult to control the messaging and stand out among competitors.

Question 19

The ________, a vast public web of computer networks, connects users of all types all around the world to each other and to an amazingly large information repository.
A) Internet
B) Intranet
C) digital catalog
D) customer database
E) network bridge

Accepted Answer

The Internet is a vast public web of computer networks that connects users of all types all around the world to each other and to an amazingly large information repository. Intranet refers to a private network used by an organization, while digital catalog and customer database are more specific types of information management systems. Network bridge refers to a device used to connect different networks together.

Question 20

________ online marketing involves businesses selling goods and services online to final consumers.
A) Business-to-consumer (B-to-C)
B) Consumer-to-consumer (C-to-C)
C) Government-to-business (G-to-B)
D) Consumer-to-business (C-to-B)
E) Business-to-business (B-to-B)

Accepted Answer

Business-to-consumer (B-to-C) online marketing involves businesses selling goods and services directly to final consumers through their own website or through an online marketplace platform. This type of online marketing is focused on reaching and convincing individual customers to make purchases through various digital channels.

Quiz 17: Direct and Online Marketing: Building Direct Customer Relationships

Due to the success of the dot-coms, traditional firms that have a physical establishment are rapidly changing to ________.

Which term best describes Web sites such as Discovery.com and ESPN.com?

________ are online journals where people post their thoughts, usually on a narrowly defined topic.

Which of the following Web sites facilitates consumer-to-business online marketing?

Craigslist.com and eBay are popular market spaces that facilitate the online exchange of goods and information in the form of ________ online marketing.

E-tailers, such as Amazon.com and Expedia.com, that sell products and services directly to final buyers exclusively over the Internet are known as ________.

Justbuy.com offers a wide variety of merchandise to its buyers. Customers order the product on the Web site and get it delivered directly to their address. Which of the following best describes Justbuy.com?

________ online marketing sites are online exchanges in which consumers search out sellers, learn about their offers, initiate purchases, and sometimes even drive transaction terms.

In addition to its Web site, Aaron Opticians has stores that offer a wide variety of eyeglasses, sunglasses, and accessories. Buyers can order the product on the Web site or go to the nearest store to make purchases. Which of the following best describes Justbuy.com?

Which of the following is a benefit of using blogs as marketing tools for companies?

VLX Global sells directly to final consumers and avoids intermediaries while catering to a broad group of demographic segments. Which major online marketing domain is evident here?

Gen-next Clothing has clothing stores across the U.S., and the firm also sells online directly to customers. Which of the following best describes Gen-next Clothing?

________ online marketing involves consumers buying or exchanging goods or information directly with one another.

________ online marketing involves reaching new business customers, selling to current business customers, and serving business customers more efficiently and effectively.

Which of the following online marketing domains would most likely involve customers driving online transactions rather than businesses?

Which of the following is the fastest growing form of direct-marketing?

Which of the following is a disadvantage of using blogs as a marketing tool?

The ________, a vast public web of computer networks, connects users of all types all around the world to each other and to an amazingly large information repository.

________ online marketing involves businesses selling goods and services online to final consumers.