Which of the following statements is true regarding the old mass-media communications model?

Question

Quizplus · Accepted Answer

Many viewers are gaining control of message exposure through DVRs, which allows them to skip over commercials and choose when they want to watch content. This undermines the old mass-media communications model, which relied on the ability to reach a large audience at a specific time in order to deliver advertising messages. The other choices are false: mass-media costs are generally increasing, mass-media audiences are declining due to the fragmentation of media options, ad clutter is increasing, and internet ad spending continues to grow faster than TV advertising.

Which of the Following Statements Is True Regarding the Old