Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all have ________.

Question

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Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to have the same message, look, and feel in order to create a unified brand image and effectively communicate with the target audience. This consistency helps to improve brand recognition, build trust, and increase the chance of converting potential customers into actual buyers.

Integrated Marketing Communications Require a Company's Mass-Market Advertisements, Web Site