A(n) ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system.
A) horizontal
B) vertical
C) multitiered
D) communal
E) equilateral

Question

Quizplus · Accepted Answer

A vertical marketing system involves the coordination and integration of producers, wholesalers, and retailers in a unified system, with one member of the chain owning or controlling the others. This allows for improved efficiency, cost savings, and better control over the distribution and marketing of products. Horizontal marketing systems, on the other hand, involve the cooperation and coordination of firms at the same level of the supply chain, while multitiered systems involve multiple levels of producers, wholesalers, and retailers. Communal and equilateral marketing systems are not commonly used terms in marketing.

A(n) ________ Marketing System Consists of Producers, Wholesalers, and Retailers