Whitelight stocks its toothpastes in all convenience stores across the country. This is an example of ________ distribution.

Question

Quizplus · Accepted Answer

Intensive distribution involves making a product available in as many outlets as possible. Whitelight's toothpaste can be found in all convenience stores across the country, which suggests that they have employed an intensive distribution strategy to reach a wider customer base.

Whitelight Stocks Its Toothpastes in All Convenience Stores Across the Country