Ocean Spray sells its air fresheners only through Ray's Retail Chain. This is an example of ________ distribution.
A) exclusive
B) selective
C) intensive
D) indirect
E) corporate

Question

Quizplus · Accepted Answer

Exclusive distribution is when a manufacturer chooses to sell its products through a limited number of exclusive distributors or retailers. In this case, Ocean Spray has chosen to sell its air fresheners exclusively through Ray's Retail Chain, indicating an exclusive distribution strategy.

Ocean Spray Sells Its Air Fresheners Only Through Ray's Retail