Consumers who have no past experience with a product are especially likely to judge it by its price.

Name: Consumers who have no past experience with a product are especially likely to judge it by its price.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

This is true. When consumers have no past experience with a product, they have no other information on which to base their judgment besides the price. They are more likely to assume that price is an indicator of quality or value.

Consumers Who Have No Past Experience with a Product Are