Which of the following statements reflects the marketing concept?
A) focusing on making continuous product improvements
B) undertaking a large-scale selling and promotion effort
C) emphasizing an inside-out perspective
D) considering customer focus and value as the paths to sales and profits
E) focusing on a product-centered make-and-sell philosophy

Question

Quizplus · Accepted Answer

The marketing concept places emphasis on understanding and satisfying the needs of customers to achieve sales and profits, which is reflected in option D. Option A focuses on product development, option B emphasizes selling and promotion, option C has an internal focus, and option E is centered on product production rather than customer needs.

Which of the Following Statements Reflects the Marketing Concept