Iceco Inc., an ice-cream manufacturing company, encourages all stakeholders, including the top management and employees at all levels in their stores, to consider individual and community welfare in their day-to-day decisions. This action undertaken by Iceco reflects ________.
A) environmentalism
B) social responsibility
C) the selling concept
D) partner relationship management
E) marketing myopia

Question

Quizplus · Accepted Answer

Iceco's action reflects social responsibility, as they are considering the welfare of individuals and communities, beyond just their own profits or interests. This goes beyond just the selling concept or partner relationship management and is not related to environmentalism or marketing myopia.

Iceco Inc, an Ice-Cream Manufacturing Company, Encourages All Stakeholders, Including the the Top