The portion of the customer's purchasing that a company gets in its product categories is known as ________.
A) customer-perceived value
B) share of customer
C) customer insight
D) consumption function
E) induced consumption

Question

Quizplus · Accepted Answer

Share of customer refers to the portion of a customer's total purchasing that a company gets in its product categories. It is a measure of the customer's loyalty to a particular brand and is influenced by factors such as customer satisfaction, product quality, and brand image. By increasing their share of customer, companies can achieve sustainable growth by retaining existing customers and increasing their overall spend. Therefore, the correct option is B) share of customer.

The Portion of the Customer's Purchasing That a Company Gets