Digital technology allows companies to reach out to customers in numerous ways. Which of the following is NOT the purpose of a company reaching out using digital and social media?
A) solving consumer problems
B) building customer relationships
C) helping customers shop
D) providing product information
E) working with suppliers

Question

Quizplus · Accepted Answer

The purpose of a company reaching out using digital and social media is typically to improve customer engagement and satisfaction, as well as to increase sales and build brand loyalty. Therefore, options A, B, C, and D are all common goals of digital and social media outreach by companies. However, option E, working with suppliers, is not typically a direct purpose of a company's digital and social media efforts. While digital technology can facilitate communication and collaboration between companies and their suppliers, this is not typically the primary purpose of a company's social media outreach to customers.

Digital Technology Allows Companies to Reach Out to Customers in Numerous