Which of the following terms refers to customers who make repeat purchases and tell others about their positive experiences with a product or service?
A) barnacles
B) customer evangelists
C) butterflies
D) surrogate customers
E) market mavens

Question

Quizplus · Accepted Answer

Customer evangelists are customers who are extremely satisfied with a product or service and are enthusiastic about sharing their positive experiences with others. They are loyal customers who continue to make repeat purchases and also serve as advocates for the brand, promoting it to others. They are important for companies because they can help increase brand awareness and attract new customers through word-of-mouth marketing. The other options are not relevant to the definition of customer evangelists.

Which of the Following Terms Refers to Customers Who Make