The AIDA approach for persuasive messages should be used with
A)the direct approach only.
B)the indirect approach only.
C)either the direct or the indirect approach.
D)neither the direct nor the indirect approach.

Question

Quizplus · Accepted Answer

The AIDA approach (Attention, Interest, Desire, Action) is flexible enough to be used with either the direct or indirect approach. The approach is more important than the approach itself, as it's geared towards persuading the audience to take a desired action. Hence, option C is the best choice.

The AIDA Approach for Persuasive Messages Should Be Used with