Persuasive messages often follow a specialized four-phase format called the
A)PDQ plan.
B)AIDA model.
C)ASAP model.
D)DEFF approach.

Question

Quizplus · Accepted Answer

The AIDA model stands for Attention, Interest, Desire, and Action, and it is a widely recognized four-phase format for persuasive messages. This model suggests that in order to persuade someone, you need to grab their attention, generate their interest, create a desire for your product/service/idea, and provide a clear call-to-action. This approach has been widely used in marketing and advertising campaigns, but it can also be applied to other persuasive messages, such as sales pitches or job applications.

Persuasive Messages Often Follow a Specialized Four-Phase Format Called the