Online communities of interest that form around a specific product are known as
A)brand communities.
B)tangential markets.
C)product co-ops.
D)interest enclaves.

Question

Quizplus · Accepted Answer

Online communities of interest that form around a specific product are known as brand communities. Members of these communities share a common interest in the product and engage in discussions, reviews, and other activities related to the product. These communities are often facilitated or created by the product manufacturer and can be a valuable tool for building brand loyalty and gathering feedback from customers.

Online Communities of Interest That Form Around a Specific Product