Which of the following can be used to assess the reputation of an organization and the emotional quality of the online conversations about it?
A)Target marketing
B)Outrage "hot spots"
C)Brand communities
D)Communities of practice
E)Sentiment analysis

Question

Quizplus · Accepted Answer

Sentiment analysis is used to determine the emotional quality of online conversations about an organization. It is a tool used to assess the reputation of an organization by analyzing the sentiments expressed in online conversations about it. Target marketing, outrage "hot spots," brand communities, and communities of practice are not relevant to assessing reputation and emotional quality.

Which of the Following Can Be Used to Assess the Reputation