According to the textbook, senior managers must decide whether or not the emphasis of their innovation efforts is going to be upon ________.

Name: According to the textbook, senior managers must decide whether or not the emphasis of their innovation efforts is going to be upon ________.
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Senior managers need to decide on the focus of their innovation efforts, which can include basic research, product development, and process development, as all are crucial for comprehensive innovation strategy.

According to the Textbook, Senior Managers Must Decide Whether or Not