What is the aim of the researcher while conducting focus groups?
A)To discourage group interaction
B)To pretend to be a participant and get involved in the group discussions,by hiding his true identity
C)To get participants talking to each other and to observe interactions among participants
D)To promise that confidentiality will be maintained on his part
E)To play a more active role in focus groups than in a one-on-one interview

Question

Quizplus · Accepted Answer

The aim of the researcher while conducting focus groups is to get participants talking to each other and to observe interactions among participants. The researcher's role is to facilitate the discussion and guide it towards the research objective, while encouraging participation from all group members.

What Is the Aim of the Researcher While Conducting Focus