What is the difference between focus groups and interviews?
A) Interviews are typically more dynamic than focus groups.
B) In the case of one-on-one interviews,the researcher may play a less active role than in focus groups.
C) Focus groups need the least amount of planning compared to the other qualitative methods of data collection such as one-on-one interviews.
D) In focus groups there is a concern that one or two participants might dominate the group,but this is not the case in one-on-one interviews.
E) Group dynamics are emphasized in one-on-one interviews,but not in focus groups.
Correct Answer:
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