Order qualifiers are those characteristics of an organization's goods or services that cause them to be perceived as better than the competition.

Name: Order qualifiers are those characteristics of an organization's goods or services that cause them to be perceived as better than the competition.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Order qualifiers are the basic criteria that permit the firm's products to be considered as candidates for purchase by customers, rather than factors that differentiate the product from the competition.

Order Qualifiers Are Those Characteristics of an Organization's Goods or Services