The major activity in strategic planning is ________, whereby management evaluates the products and businesses that make up the company.
A) SWOT analysis
B) benchmarking
C) business portfolio analysis
D) breakeven analysis
E) prospecting

Question

Quizplus · Accepted Answer

Strategic planning involves evaluating the various products and businesses that a company has and making decisions on how to allocate resources to maximize growth and profitability. This process is known as business portfolio analysis, and it involves assessing the strengths and weaknesses of each product or business unit and determining its potential for growth. SWOT analysis and benchmarking are important tools in this process, but they are typically used as part of the analysis rather than being the primary activity. Breakeven analysis and prospecting are not typically associated with strategic planning activities.

The Major Activity in Strategic Planning Is ________, Whereby Management