________ means marketing a product in a foreign market without making any changes to the product.
A) Product adaptation
B) Product invention
C) Communication adaptation
D) Straight product extension
E) Product augmentation

Question

Quizplus · Accepted Answer

Straight product extension means marketing a product in a foreign market without making any changes to the product. This strategy is often used when the company believes that the product will be accepted with little or no modification in the foreign market.

________ Means Marketing a Product in a Foreign Market Without