________ involves changing the product to meet local requirements, conditions, or wants.
A) Product invention
B) Straight product extension
C) Standard global marketing
D) Communication adaptation
E) Product adaptation

Question

Quizplus · Accepted Answer

Product adaptation involves modifying a product to fit the needs, wants, and preferences of a particular market. This can include changes to the physical product, packaging, branding, and marketing strategy to ensure its success in a new market.

________ Involves Changing the Product to Meet Local Requirements, Conditions