________ companies use both offline and online marketing channels.

Question

Quizplus · Accepted Answer

Multichannel marketing companies use a combination of both offline and online marketing channels to reach a wider audience and increase their brand exposure. Start-up companies may only have the resources to focus on one channel, while click-only companies and brick-only companies only rely on either online or offline channels, respectively. Brick-and-mortar companies may have both online and offline channels, but they may not necessarily have a strategic multichannel approach.

________ Companies Use Both Offline and Online Marketing Channels