Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all have ________.

Question

Quizplus · Accepted Answer

Integrated marketing communications require consistent brand messaging across all communication channels. This means that the same look, feel, and message should be used in mass-market advertisements, the company's website, email communications, and personal selling efforts. This consistency helps build brand recognition and credibility with customers. A, B, C, and D are incorrect because they do not address the need for consistency in brand messaging.

Integrated Marketing Communications Require a Company's Mass-Market Advertisements, Web Site