Integrated marketing communications calls for recognizing all touchpoints where the customer may encounter the company and its brands.

Question

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Integrated marketing communications involves a holistic approach to marketing that considers all touchpoints where a customer may interact with a company or brand. This includes advertising, sales promotions, public relations, direct marketing, social media, and more. By coordinating these efforts, companies can create a consistent message that resonates with customers and helps drive sales.

Integrated Marketing Communications Calls for Recognizing All Touchpoints Where the Customer