Question 1

When would an exclusive dealing contract be legally problematic?

Accepted Answer

The answer of When would an exclusive dealing contract be...

Question 2

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Accepted Answer

Outbound logistics involves moving products from the factory to resellers and ultimately to customers.

Question 3

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

Accepted Answer

The process described is known as reverse logistics. Cross merchandising refers to displaying complementary products together to increase sales. Disintermediation is the removal of intermediaries in the distribution channel. Diverse logistics and inbound logistics do not accurately describe the process of handling returned or excess products.

Question 4

Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as ________.

Accepted Answer

The described practice is called full-line forcing, which requires dealers to take the entire product line of a manufacturer or supplier in order to obtain access to the strong brand. This practice can help manufacturers promote their entire range of products and increase sales volume, but it can also create resentment among dealers who may be forced to carry inventory they do not want or need.

Question 5

Describe types of products that are selectively distributed and provide examples.

Accepted Answer

The answer of Describe types of products that are selectively...

Question 6

________ logistics refers to moving products and materials from the suppliers to the factory.

Accepted Answer

Inbound logistics refers to the movement of raw materials and goods from suppliers or vendors to a manufacturing or assembly plant.

Question 7

Explain how companies select, motivate, and evaluate intermediaries or channel members.

Accepted Answer

The answer of Explain how companies select, motivate, and evaluate...

Question 8

________ management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Accepted Answer

The statement is referring to marketing channel management, which involves the selection, management, and motivation of individual channel members and evaluating their performance over time. Inventory management involves the control and tracking of physical goods, brand image refers to the perception and reputation of a brand, customer experience is focused on delivering a positive and memorable experience to customers, and brand content is the creation and distribution of marketing materials.

Question 9

To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems.

Accepted Answer

The description given in the sentence specifically refers to Partnership Relationship Management (PRM) systems, which are designed to manage and optimize relationships with channel partners. Advertiser funded programming, customer segmentation networks, brand content management, and closed loop marketing are all different types of marketing technologies that serve different purposes than PRM systems.

Question 10

Evaluate how public policy affects distribution decisions.

Accepted Answer

The answer of Evaluate how public policy affects distribution decisions....

Question 11

What factors should a firm consider when selecting intermediaries?

Accepted Answer

The answer of What factors should a firm consider when...

Question 12

Compare the three distribution strategies that producers use, providing examples of products for each type of distribution.

Accepted Answer

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Question 13

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Accepted Answer

Marketing logistics involves the complete process of planning, implementing, and controlling the movement of goods and services from production to consumption. It involves managing the physical flow of goods, services, and information from suppliers to customers to meet customer requirements at a profit. It includes transportation, warehousing, inventory management, and other logistics activities. Other options (A - advertising, B - product positioning, C - mass customization, E - branding) are not directly related to the physical flow of goods and services.

Question 14

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

Accepted Answer

The answer of As a part of intensive distribution, dealers...

Question 15

________ logistics starts with the marketplace and works backward to the factory or even to sources of supply.

Accepted Answer

The answer of ________ logistics starts with the marketplace and...

Question 16

Smart Shoppers, an online store that delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

Accepted Answer

The use of biodiesel trucks that run on used cooking oil is a sustainable and eco-friendly solution, demonstrating that Smart Shoppers has developed a green supply chain.

Question 17

A strategy of exclusive dealing is most likely considered legal if ________.

Accepted Answer

A strategy of exclusive dealing, where a supplier sells a product to a single dealer, is legal if competition is not substantially lessened. The court examines the potential impact of exclusionary contracts on competition in the market. If exclusive dealing ensures a steady source of supply and support to dealers and benefits consumers through increased efficiency or the promotion of inter-brand competition, it is considered legal. Therefore, choice C is the best answer.

Question 18

Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Accepted Answer

This statement accurately describes the role of marketing channel management in a business.

Question 19

Which of the following involves the producer agreeing not to sell to other dealers in a given area, or the buyer agreeing to sell only in its own region?

Accepted Answer

This is known as an exclusive territorial agreement, where the producer agrees to not sell to other dealers in a specific area or the buyer agrees to sell only in its own region. This helps to regulate competition and maintain market share in a particular territory.

Question 20

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Accepted Answer

The definition provided in the question refers to supply chain management, which involves the management of the various flows of goods and information between different parties within a supply chain. Therefore, option B is the correct choice.

Quiz 12: Marketing Channels: Delivering Customer Value