Sheffield Cargo serves both consumer and business markets, but most of its revenue comes from its business customers. Of late, the business customers of Sheffield Cargo have demanded a change in the packaging of heavy cargo along with a more sophisticated and user-friendly extranet framework. Sheffield Cargo is under pressure to offer better products and services or risk losing a huge portion of its customers. This is an example of ________.

Question

Quizplus · Accepted Answer

This is a modified rebuy situation as the customers are demanding a change in the packaging and extranet framework, indicating that they are willing to consider new options and suppliers.

Sheffield Cargo Serves Both Consumer and Business Markets, but Most