Word-of-mouth influence comes to consumers from family, colleagues, and ________.
A) investors
B) athletes
C) neighbors
D) entertainment celebrities
E) friends

Question

Quizplus · Accepted Answer

Word-of-mouth influence comes from people who have some social connection with the consumer, such as family, colleagues, neighbors, and friends. Investors and athletes are not necessarily part of the consumer's social circle, and their opinions may not be as influential as those of people who are closer to the consumer. Entertainment celebrities may have some influence, but they may not be considered as reliable sources of information compared to personal acquaintances.

Word-Of-Mouth Influence Comes to Consumers from Family, Colleagues, and ________